Words That Sell
I’m going to strike off in another direction today. I want to talk to those writers of sales copy who might be reading “Word Skit”. Yeah, that’s right, we’re talking copywriting and snappy words for advertising. Specifically, we’re talking “Words That Sell” by Richard Bayan, a 20 veteran copywriter himself who decided to write a book listing, from his experience in sales, the words and phrases that sell product better than any others in the English language.
Words That Sell by Richard Bayan
So “Words That Sell” is a collection of sales pitch advice and advertising copy ideas for copywriters who are suffering from writers block or who want to write the same sales copy in a different way. These ideas will help you makes more sells and sale more product, which will make your boss happier and probably lead to better commissions or a higher salary. Even copy writers get writers block or find themselves falling into a rut when writing for the same product month-after-month, so here are some ideas to get the creative juices flowing and primers to help you dish your competition while touting you own fine product.
Phrases That Sell
Words That Sell is divided into a number of chapters that range from a simple thesaurus for common words used in commercials, advertising and sale pitches, to sections that will take you through the entire gamut of a sales job: for example, “grabbers”, “knocking the competition”, “snappy transition” and “clinchers”.
Learn sixty-two ways to say the word “exciting” alone. Gets an insiders’ tips on not only the words to use, but how to use those words. Brush up on your copywriting skills by reading through a chapter that’s a copywriter primer. Use the word categories cross-reference resource to give you creative ideas every single day. Remember how to sell yourself to a customer, or browse through the section on “target words” for a specific market.
Back To Basic Sales Words
“Words That Sell” also goes back to basics, such as a section on the common misspelled words in sales copy, confusing words to avoid (so you don’t scare off customers), as well as sales phrases to avoid at all costs.
Words That Sell 2nd Edition
There is a second edition of “Words That Sell”, by the way. The newer version updates the sales language and ads in new words that sell that might not have existed when the 1st edition was published. For those who use the original version of “Words That Sell”, consider buying the 2nd ed, because it’s worth the price even for those who already own the old edition.
More Words That Sell
In fact, “Words That Sell” has been such a success for Richard Bayan that he wrote “More Words That Sell”. While the first edition had over 6,000 words that sell, More Words That Sell comes with 3,500 new words to use in a sales pitch – with no overlap whatsoever. “More Words That Sell” covers words from the pop culture, positive qualities to emphasize when selling yourself, “power words” that really have an impact on a sales job, a list of cliche’s that should be avoid and a section on color names, to avoid using the same basic descriptions when describing a color.
More Words That Sell by Richard Bayan also have slogans that have succeeded in the past and hot button copy for your target demographic. In fact, the real different in “Words That Sell” and “More Words That Sell” is that the older book is a general discussion of copywriting words that sell, while “More Words That Sell” discusses niche markets in far greater detail.
Selling Word Skit
Okay, with a few lessons in words that sell, let’s see if I can sell my readers on continuing reading “Word Skit”. I think I have the hang of this.
“Word Skit” is an irresistible blog about the life of words, with satisfying comments on the English language and a zesty attitude about reading, writing and loving words. Word Skit gives you the power to learn new words and use them in your conversations and copy. Reap the benefits today of Word Skit.
We offer a 100% satisfaction guarantee that readers of Word Skit will learn more about using words the right way. There’s a no-strings attached, no-risk offer for discriminating wordsmiths who enjoy five-star quality words. You’ll fall in love with the words we discuss on our website. Be one of the select few to read this huggable little blog, which is your ticket to a whole new world of words.
What have you got to lose?
You’re worth it!
You be the judge…